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Caten brothers' DSquared2 expands rapidly worldwide

posted onOctober 27, 2017
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Dean and Dan Caten (né Catenacci), are Canadian businessmen and fashion designers. They are twin brothers and founders and owners of Dsquared², an international fashion house.

The Catens were born in 1964 in Toronto, Ontario, grew up in Willowdale and started their path in fashion at the Parson’s School of Design in New York City in 1984. Eight years later, the Canadian duo moved to Italy with their sights set on creating their brand. After collaborating with some of Italy’s most celebrated fashion houses, like Gianni Versace, and Diesel, in 1995 the designers debuted their first men’s collection under the label Dsquared2. In 2003, they launched a women's collection and a men's underwear collection. Naturally, the brand expanded its horizons with product diversification: accessories, footwear, perfumes and childrenswear.

dean and dan caten

In June 2007, the first Dsquared² flagship was opened in Milan's fashion district. After the Milan flagship store Dsquared2 opened in 2008 mono-brand boutiques in Capri, Istanbul, Kiev and Hong Kong. Stores also opened in St. Moritz, Athens, Mykonos, Cannes, Singapore, Paris, Nicosia. More recent Dsquared² stores openings have included Las Vegas, Amsterdam, Rotterdam Miami, Panama, Doha, Los Angeles, New York, Baku, Rome and Madrid, and Ho Chi Minh Vietnam.

Dsquared2 store

Dean and Dan Caten divide their lives between Milan and London, and the Dsquared2 collections are produced in Italy, giving rise to the brand’s motto of “Born in Canada, Living in London, Made in Italy”.

The brothers are known for staging elaborate fashion shows. Their designs have been worn and loved by famous singers, like Britney Spears, Madonna, Rihanna, Ricky Martin, Justin Timberlake, Lenny Kravitz, Cristina Aguilera to name a few. The duo have dressed a number of celebrities on the red carpet including Kanye West and George Clooney.

Dsquared2 collection

Dean and Dan have also founded Ceresio 7 in 2013, a restaurant in Milan and Ceresio7 Gym & Spa in 2017. In July 2017, Casalvieri  a comune in the Province of Frosinone in the Italian region Lazio, located about 110 kilometres southeast of Rome awarded Dean and Dan Caten the honorary citizenship, the keys of the city and the first edition of LeColuche prize. Casalvieri is the placewhere the parents and grandparents of Dean and Dan lived.

Today, the empire built by the two brothers,  has an annual turnover exceeding €200 million.