Bloomberg and Twitter announced they are partnering to create the first-ever 24/7 breaking news network that will be global, live, social and streaming. The new live streaming news network will combine the vast global editorial and newsgathering capabilities of Bloomberg with the digital power of Twitter, which has become one of the world’s fastest and primary news distribution channels. Bloomberg will collaborate with Twitter to provide an unprecedented live experience for video news consumers around the world.
Launching in Fall 2017, it will feature an extraordinary mix of user-generated breaking news video from citizens, curated and verified by Bloomberg editors, along with live video and reporting from Bloomberg journalists around the world. Combining the speed and immediacy of Twitter with the editorial rigor of Bloomberg, the network will be interactive, rich with social content and consumable on any device.
The popular social media with 328 million monthly active users is said to incorporate ads to the channel.
An exact launch date for the network hasn’t yet been announced.